Tuesday, June 29, 2010

Twitter Apps for iPad

Each day, we see many people asking for Twitter apps for the iPad. This list is merely a sampling of what’s on oneforty, so be sure to check out the iPad offerings on our site.

Tweetdeck for iPad

An anticipated encore to their desktop and iPhone offerings, Tweetdeck for iPad features a two-column design and browser display. Shows you everything you want to see at once; read the news in the browser and monitor your Tweets in the columns below.

Twitterrific for iPad

Recalling the elegant design and usability of the Mac desktop and iPhone apps, Twitterific for iPad makes Twitter more terrific in many ways, namely, by letting you shorten urls, save searches, and even translate Tweets into different languages.

Twitterlator Pad

If you prefer a chat-style interface, this is for you. The app also features customizable wallpapers and photo and audio Tweets.

Instapaper

Instapaper allows you to save web pages to read later, also sharing function for Twitter.

Arkovi - Social Media for Business

For those of you looking for a social media business app, Arkovi features integration with Facebook, LinkedIn and Twitter and a powerful RSS integrator. It also works on the iPad in Safari.

Sociable


Integrate all of your social networks with one easy iPad application. Apple’s split-view allows you to switch between services with no time wasted. The app features a built-in web browser that allows you to view links your friends send you without having to quit anything to launch Safari.

Do you have an iPad? Have you tried any of these apps? Feel free to sign into oneforty with your Twitter account and review some of these apps. Create your own Toolkit and let us know which apps you find work the best for you.






TweetMeme Button Chrome Extension

We’re pleased to announce that the TweetMeme Button Chrome Extension is now available for download from the Chrome Extensions website.

The extension allows you to take a little version of the TweetMeme Button with you everywhere on the web, showing live tweet counts for pages you are viewing, as well as providing quick tweeting of whatever you’re currently looking at.

Our standard Retweet Button is massively popular, and over half a billion of them are seen every day across a huge range of websites. But that doesn’t mean there will always be a retweet button at hand when you need one. So with the Chrome Extension, as soon as you discover the next hot article, blog post, picture or video, with just a few clicks you can have your customised tweet dispatched to your followers.

Q&A: Icelandair on Twitter and the volcanic ash crisis

How did you use Twitter to communicate with customers during the volcano ash crisis?

At first it started out as a bulletin board where we posted notices that our website had been updated with the latest information on flight numbers and departure times. We turned our route-network inside out and moved our main hub to Glasgow in order to keep the network running, so using all means available to us to get information out there was essential.

This however changed as time went by and we saw that we needed to get information on individual flights to people and our passengers started to notice we were on-line and answering questions.

In response to this customer demand, we then started to break our web updates down to many short tweets which all contained a short message, a bit.ly link and the #ashtag.

Why do you think Twitter is more effective than Facebook for this kind of situation?

Twitter is more dynamic and forgiving when it comes to frequent updates. When flooding Facebook users with too many updates they are likely to hide your feed, while Twitter users are used to frequent updates, and in fact rely on getting frequent updates from the people they follow.

Why platforms like Twitter actually (scientifically) trigger empathy

An interesting report on some findings around how tweeting may physically enable audiences to be more empathetic. Neuroeconomist Paul Zak has discovered, for the first time, that social networking triggers the release of the generosity-trust chemical in our brains. And that should be a wake-up call for every company.

Top 10 World Cup Twitter Trends

For continuous World Cup coverage, check out Mashable’s 2010 World Cup Hub, which will be updated throughout the games.

It’s another round of World Cup Twitter trends, and we’re seeing some interesting stats on how fans are tweeting about their favorite teams, players, and arch rivals.

Similarly to last week’s stats, all of the national teams trended at some point in the past seven days, and 74 players hit Twitter’s top 10. And while some coaches and managers were trending last week, this is the first time that several referees were singled out, mostly with ire from fans over unfavorable calls.

5 Awesome Twitter Searches

Twitter’s search engine is really one of it’s great features, and in this article I’m going to demonstrate some really cool searches you can do with it.

This is kind of a follow up to Thomas Baekdal’s excellent article here on Twitip “7 Secret Ways To Use Twitter Search” which you should check out as well.

1. Who’s saying stuff about me outside of Twitter?
This search will show you Tweets that people write about you or your company that link out to an external page. This is useful for finding what people are writing about you, or indeed when people link to your site without using your Twitter name
[your name|company] filter:links
Live example: mailchimp filter:links

2. Free Stuff
If you’re on the hunt for freebies, create variants of this search and save them to monitor when companies or bloggers are giving away freebies or offers across Twitter. This will work best if you monitor it over time. Use the “near” search operator to try limiting this to your local area (e.g. near:Sydney).
free code|coupon + keyword
Live example: free code|coupon iphone

3. Who’s showing me love/hate?
The one is a bit sporadic in terms of how effective it is, but if you add a smiley or frown to your search, Twitter (in theory) will show tweets that mention your search term in a positive or negative light. As mentioned, results are not always accurate but this is useful to setup as a monitor if you’re running a marketing campaign and want to keep an eye on the haters …..
@yourname|your real name|company name :) :( -filter:links
Live example: ipad :(

4. Create customers out of thin air
[variants of questions you can answer] ? -filter:links
This one needs a bit of thought and tweaking, but it’s potentially powerful. Essentially, this search finds people asking questions that your product/service/blog post can answer. So if you’ve written a great article on how to use solar power, you might search for:
“solar power” ? -filter:links

That search should show people asking questions related to Solar power due to the ? search operator Twitter supports. Adding the -filter:links will strip links from the results, which are unlikely to be people asking questions of their followers. To further target people asking for advice, just add a “How” or similar at the front.

This creates a constant stream of users you can approach with a recommendation to check out your offering.

Saturday, June 26, 2010

World Cup Sets New Twitter Record: 3.2K Tweets per Second!

Records are made to be broken and, in the case of Twitter, it just so happens that one of the service's biggest records has been shattered within a week of being set.

Less than 10 days ago, Twitter users were blowing up the service with a record number of messages being exchanged back and forth in celebration of the Los Angeles Lakers beating the Boston Celtics in the seventh game of the NBA Finals.

Just how many messages does it take to set a new Twitter record? In this case, the Laker victory brought forth 3,085 Tweets-Per-Second (TPS). Were that number stretched out over the course of a day, Twitter would have roughly 266.5 million 140-character messages flying back and forth over its servers—surely enough to earn the site some fail-whale downtime. According to TechCrunch, Twitter processes an average of 65 million Tweets on a given day, or a TPS count of around 750.

Well, as mentioned, this 3,085-TPS record didn't last long. Various World Cup games have already brought the service close to reaching this mark, but it was Thursday's match between Japan and Denmark that broke the TPS milestone once again. According to Twitter, users sent an average of 3,283 tweets per second by the time the 3-1 game concluded (pushing Japan forward into the tournament's "sweet sixteen" bracket).

"The second week of the World Cup continued to see consistent spikes in TPS after goals that are remarkable increases over our average of 750 TPS," writes Kevin Weil, Twitter Analytics Lead, on the company's official blog.

"However, we caution to call any goals a record this week both because many of the games were played simultaneously with another one and total numbers were fairly similar to the first week when only one game was being played at a time," he adds.

Twitter has been busy bulking up its background operations to handle the data being pushed out by World Cup followers. Earlier this month, the company announced that it was in the process of doubling its internal network capacity and rebalancing its network traffic in an effort to prevent site outages during high-bandwidth situations. Or, in this case, goals.